MIND TRICK#01 :
Be... the Client
Why do we call ourselves designers AND consultants? One key word... "Ownership". When we take on a project, we walk in our client's shoes... adding our creative expertise along the way. One thing we love about our jobs is that we get to work with clients from so many different industry sectors. This diversity exposes us to various marketing techniques and project types. It gives us a deeper perspective on "WHY" clients are doing what they are doing... which only strengthens our client relationships.

MIND TRICK#02 :
Think More... Design Less A philosophy from Ellen Lupton
Focus on ideas and concepts. There is a tendency to produce empty design gestures--from endless Photoshop layers to fancy fonts and tricky type effects--because the concept and content are missing. Designers with a strong sense of history and an awareness of what's going on in the world have a much easier time confronting content.

MIND TRICK#03 :
Make Waves... It Shows People the Deep Water They're In
If you don't want to be challenged... then don't hire us. Our role as consultants is the primary thing that separates us from being just another production team. We will question your motives, play devil's advocate, and push for what is best... not what is safe. Being comfortable will kill your project!

MIND TRICK#04 :
Defining the Client-Creative Professional Relationship
A relationship built upon the mutual respect for the other party's specialty is essential for building projects without egotistical or political obstacles. When you hire us to build something it's because we know how to build it better than you do... period. Our clients respect the honest, straightforward approach we have of communicating with them. We're willing to put ourselves right in the line of fire to stand up for our opinions and tell it like it is.

MIND TRICK#05 :
Ask Questions... Then Ask Some More
At the end of the day, We want to be sure that we don't find ourselves crying over a broken project. That is why we ask the questions that you may not be used to hearing.

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article contribution by:
Dave Pappas
Owner / Creative Director